Managing your organization’s online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim’s Andy Beal has some tips for knowing who’s saying what about you. (Coverage of the SMX West Conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Enterprise Decision Management and Managing Costs
While the primary focus of applying EDM to customer service should not be cost containment or reduction, there is still a role for EDM in managing costs. For instance:
SIS – Managing a Global SEM Campaign
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels? Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media
Managing Your Reputation
Have you ever been hanging out, randomly searching online and found something negative about yourself in a search engine results page?
Yahoo India’s Managing Director To Depart
Yahoo India will soon be deprived of its managing director – reports indicate that George Zacharias has put in his “four-to-six week notice.” After concluding his career with Yahoo, Zacharias intends “to pursue his own entrepreneurial interests.”
ESPC Survey On Managing Email
The Email Sender and Provider Coalition have released the results of their survey that examines the email behaviors of consumers. The results revealed that the average American is an experienced email user and that they have specific ways of managing email and spam.
The survey found that over 80 percent of consumers use the "Report Spam" and "Unsubscribe" features to manage the email they receive. Fifty-three percent said they would open and read email if the sending company had a certified icon in the email program.
Managing Your Online Marketing Strategy Time
The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.
Managing Emerging Brands, Dealing with PR Fallout
It seems that 2007 brings us a “SEOs are teh devil” mantra from a multitude of newly crowned golden children of the web and to be perfectly honest it’s starting to annoy me.
No doubt the likes of Slashdot have already dealt with and got over the impact the SEO industry may or may not have on the operation of their site – having implemented procedures to deal with comment spam, crap submissions and the like, Slashdot is still doing fine. So why are newer community driven big brand sites so anti-SEO?
Managing Your Ad Sales with EDM
A couple of days ago I came across this article – NBC Turns ‘Fresh Eyes’ to Its Ad Sales (subscription required). It talked about Michael Pilot joining NBC from GE to manage Ad sales without any prior media experience. Michael was hired in part it seems because he has been "focused on using statistical analysis of potential customers to figure out which are the best prospects". The article went on to say
Strategy for Managing News
What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.