What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you’re doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to the success of your department, division or subsidiary.
Managers, Have You Been Shortchanged?
You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especially without a workable plan that helps you persuade your most important outside stakeholders to your way of thinking, then moves them to take actions that lead to the success of your department, division or subsidiary.
Show Them The Money – Marketing HR Services to Other Managers
Note: Although this article discusses the HR function it applies equally to other corporate services.
The Top Ten Assumptions Managers Don’t Want to Make
Yes I admit it. I confess. I was once a control freak. I was a Micro-Manager! Confessions of a Reformed Control Freak – The Top Ten Assumptions Managers Don’t Want to Make (the title of my soon to be published book) is the first of a two-part series designed to help first time managers gain some valuable insight into what it takes to be an effective manager.
First Time Project Managers Need Failures
Nothing succeeds like success, except in project management where nothing succeeds like failure.
Whats Bothering Managers?
Where do we begin? Tired of playing piggy in the middle’? They cop flack from both sides – upper management and the people they manage’. Tired of being one of the first to blame when things go wrong? Frustrated by the lack of back up and support from the upper echelons who expect them to perform the daily miracles required to produce excellent results?
Managers, Start Your PR
There’ll never be a better time for a manager working for a business, non-profit or association to ask this question: “Am I getting the public relations results I’m paying for — the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?”
Why All Managers are Alike
Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives.
But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.
Communication Secrets of Top Managers
True leaders don’t communicate organizational goals through grand speeches or catchy slogans. They do it quietly – by listening, gaining cooperation and satisfying others’ needs. Here’s how:
Demographic Trend HR, Managers and CEOs Need to Be Aware Of and What To Do About It
There is a demographic trend of which HR personnel, management, and CEOs need to be aware. According to demographic trends analyst, Cheryl Russell, by the year 2005, the most common household in the US will be single-person households. “Never before in American history has living alone been the predominant lifestyle,” says Russell, and the time is fast approaching.