Why? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.
Why Web Managers are Leaders
The Web requires leadership if it is to achieve its full potential. That leadership will rarely be given by senior management. So that means it’s up to you.
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives?
Managers: Super-Charge Your PR
Ain’t a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed.
Managers: Here’s a PR Template For You
Let’s start out with a caution for business, non-profit and association managers: the premise of public relations implies that the work you do BEFORE you use PR tactics, such as press releases, brochures and broadcast interviews, will determine the success of your public relations effort.
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.
1000 Managers Turned Their Plans Into Energy!
I bet you can’t tell me how leadership training and strategic planning work together to boost business results and energize performance improvements.
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics – press releases, publications and brochures and, particularly, fun-to-manage special events – while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in their hands.
PR for Brand New Managers
Just promoted to manager? Here’s something you need to know.
Why Web Managers Need To Get On the Road
The better the web manager the more time they will spend out of the office; the more time they will spend in front of the reader.