A few days ago, while I was trying to settle back in from my trip to Paris and also right before I had my computer issues knocking me down for a couple of days, I received an e-mail from Penny Edwards asking me if I would be kind enough to contribute into a feedback poll she has been working on, trying to evaluate the management of wikis in different businesses.
SMX: Is Bid Management Dead?
The second day of SMX 2007 begins on a more serious not, a debate on "Is Bid Management Dead?". Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget on Moderator’s duties starts off the subject with panelists Robert Ashby, Microsoft (formerly Director of Search @ Expedia); Peter Hershberg, Managing Partner, Reprise Media; Misty Locke, President & Co-Founder, Range Online Media and Chris Zaharias, Senior Vice President, Strategic Initiatives Efficient Frontier.
Online Reputation Management a Big Trend This Year
We’ve already seen an increase in news related to online reputation management in the last few days, and now Wired magazine lists it as one of the top trends for 2007.
Their excellent article “The See-Through CEO” looks at how businesses are becoming more transparent with their communications and how consumers are wielding a lot of influence over your online brand equity.
Online Reputation Management Basics
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
You Must Have Bid Management
While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market.
A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had a very strong organic traffic flow, but we also did a substantial amount of PPC on these sites – about $50K per month. Them there’s real dollars!
Microsoft BPM adds Decision Management
Some of you will no doubt have seen today’s announcement of a Business Process Alliance by Microsoft (their press release is here). Fair Isaac is one of the 10 companies in this alliance (see the Fair Isaac press release here). Interestingly a couple of BPM vendors are also in the 10, including one of Fair Isaac’s partners (Metastorm).
Personally I think this is interesting for several reasons:
Google Apps and Risk Management
Risk management is a huge portion of information security; we gauge risk and in many cases accept risk because we can’t build a ROI on the technology or issue.
However, Google Desktop Applications, or Google Apps is a risky decision to be making, small company or big company it does not matter, it’s a risk, and here are the risks involved.
Google and Yahoo’s Campaign Management
Advertisers must carefully weigh pros and cons when considering whether or not to use Google and Yahoo’s automated bid optimization tools. The two biggest PPC search advertising networks are getting into the campaign optimization act, Google with its "Budget Optimizer" tool and Yahoo with its "Campaign Optimization" tool. While the cost can’t be beat (hint: they’re free), in general marketers should avoid giving the networks the keys to the car.
SES: Campaign & Project Management
The Search Engine Strategies conference series is back in full swing this week, providing insight from some of the more forward thinkers in the search industry. Emanating from London, this SES conference promises to be one of the most robust we’ve seen.
Murdok guest correspondent Debbie Harrison provides with coverage of the first day’s session, kicked off by Anne Kennedy, Managing Partner at Beyond Ink, who emphasized strategies to manage pay-per-click services.
E-Commerce & Reputation Management
The Internet is an informational repository with seemingly immeasurable limits, and as such anything you say in cyberspace will most likely be accessible at the click of a mouse for decades to come.