Tag: manage

How Search Engines Manage Click Fraud

In the session "Search Engines on Auditing" the speakers discussed how search engines handle auditing concerns.Richard Zwicky, Founder & CEO, Enquisite, discussed auditing issues with PPC and how they try to figure out what went wrong. Analytics ecosystem:CollectAnalyzeReportOptimizeMonetizeWays ad networks protect you:Invalid/discounted clicksReal time behavior analysisProactive filteringOver-time analysis

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