Tag: making

The New State Of The Art Method For Making Money With Joint Ventures

If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I’ve often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing.

Making News is Better Than Just Making the News

There is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot. Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention in a local newspaper column. Or even score a feature story in a trade magazine.But these are one-time shots that are unlikely to leave an impression on your target audience. Simply “making the news” will rarely attract a steady stream of prospects to your door. Yet even top PR pros tend to focus on “making the news.” There are two reasons for this. First, it’s relatively easy to score. Second, the boss rarely understands that simply “making the news” is virtually worthless to the bottom line.

Making a Difference

“All customers care about today is price. It doesn’t matter if your product (service) is better, lasts longer or enables them to do more things. If you don’t have the lowest price, you lose.”

Sound familiar? I can’t tell you how many times I’ve heard discouraged sellers say various iterations of that quote in the past couple years.

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