Content sites continue to grab the attention of the majority of Internet users, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to a new report by the Online Publishers Association (OPA).
Majority Find Online Health Information Reliable
The number of people looking for health information online has reached 154 million, representing 67 percent of the U.S. adult population, according to a new poll from Harris Interactive.
The majority (83%) of people looking for health information online indicate their search was successful and almost half (45%) say it was "very successful."
An even larger majority (87%) believes that this information was reliable, but only 28 percent said it was "very reliable."
Majority Of Computer Users Don
Almost a third of consumers have admitted to responding to a message they suspected might be spam, according to a survey by the Messaging Anti-Abuse Working Group (MAAWG).
Majority of iPhone Users Are Old and Rich, They Also Want More Video
iPhone music apps and mobile videos may soon become as important to marketing and artist whose audience skews older as it already is those whose fans are under 24. A new Nielson survey shows that 82% of iPhone users are over 25 with 53% over 35 years of age.
Majority Use Social Media Marketing, Still Have Questions
Author and Murdok Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:
Facebook Decides To Follow Majority, Adopt New TOS
The majority – or at least the majority of the few folks who voiced an opinion – will indeed rule. Facebook’s governance vote is over, and although its declared participation threshold wasn’t met, the social network is preparing to adopt the terms of service most voters favored.
Majority Of Americans are Influenced By Online Reviews
The majority (84%) of Americans say online customer reviews have an influence on their decision to purchase a product or service, according to a new survey from Opinion Research Corporation.
Only 28 percent of respondents said they had posted their own feedback online while 66 percent had checked some type of online review forum when looking to purchase a specific brand of product or service.
Majority Of Fortune 1,000 Companies Will Use Social Media
Social media will be adopted by more than 60 percent of Fortune 1,000 companies with a Web site by 2010, according to research firm Gartner."A key benefit of establishing a community is the amount of information an organization can gain about its customer base, which can be used for short-and long-term customer relationships," said Adam Sarner, principal research analyst at Gartner.
Majority Of Retailers Rely On Site Search And SEO
The overwhelming majority (90%) of U.S. retailers rank site search, search engine optimization (SEO) and email marketing as the most important ecommerce tools helping to promote their online businesses, according to a survey from SLI Systems.Forty-percent of retailers ranked social media tools, such as blogs and podcasts, as gaining importance, and 38 percent said that user-generated content is increasing in popularity.
Majority Of Companies Avoiding Social Media
The majority of businesses have no formal plans to adopt social media or use its benefits that can lead to better customer relations and increased sales.Fear and apathy are the primary barriers to using social media, according to a global survey by Avanade, an IT consultancy company.Over half of respondents to the survey said senior executives and IT staff resist adoption out of fear it will reduce employee productivity. Sixty percent believe management does not understand the potential social media offers employees and customers.