LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.
AOL, LookSmart Harbinger Of Ad Weakness
While Google’s shares skate above $700, troubling results at smaller online ad competitors hint at a turbulent future.
LookSmart CTO Follows CEO Out Door
I’d be surprised to see a single boulder fall; one would expect some other rocks to accompany it. And now, in a business sense, that expectation has come true; about five weeks after LookSmart’s CEO resigned, the company’s CTO has followed suit.
LookSmart and Blinkx Team Up
Online advertising company LookSmart has enlisted video search engine Blinkx to power the video search results on its largest consumer site FindArticles.com.
Did Ask Partner With Looksmart For New Ad Service?
Since the announcement of Ask Jeeves launching their own branded search advertising service, many were surprised Ask would elect to leave Google’s AdWords service seeing how financially successful the partnership was for both parties.
LookSmart Revamps FindArticles.com
LookSmart (remember them?) have revamped FindArticles.com and added new tools and organization to around 5,000,000 articles – you can now search on a whole bunch of criteria for articles on many topics.
Company Teams with LookSmart on Free 411 Service
UpSNAP! has partnered with LookSmart to offer its customers a new way to extend their reach off-line and directly to consumers via text-enabled cell phones under a pay-per-click/call model.
LookSmart’s New CEO
David Hills has been appointed as LookSmart’s Chief Executive Officer, effective October 25, 2004. Mr. Hills will succeed Damian Smith, who has served as interim CEO since January 2004.
Looksmart’s Search Puzzle Contest
The branded web search property developed for Cal Athletics by LookSmart, CalBearsSearch.com, will launch “Cal Bears Search & Win,” a unique contest that challenges participants to complete a “search puzzle” by finding answers to Cal-specific questions on CalBearsSearch.com.
LookSmart Acquires Technology of Innovative Website
Innovative Technology Helps Consumers to Save, Search and Share Online Information.