Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."
Large companies that are not creating content for non-English speaking
markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.
Localization Troubles
I have a website with a couple of games, presented in a couple of languages. What’s the best technical way to go about structuring such a multi-language site?* Some of the goals are:
Culture and Website Localization
With the rise in ownership of computers and internet usage growing daily, the internet is fast becoming the primary port of call for information, shopping and services. In addition, those computer and internet users are increasingly from non-English speaking countries. At the end of 2002, it was estimated that 32% of internet users were non-native English speakers. This figure is constantly rising. In response, businesses have quickly become aware of the benefits of website localization.