Recently I was working with a client, Bob, on a problem he was experiencing at work. He’s a VP for a high-tech company who has gone through more re-orgs, mergers, acquisitions and other corporate changes than I could possibly begin to remember.
A Little Fund Makes a Big Media Splash
Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee’s name has appeared in.
It’s the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, “One person’s trash is another person’s treasure?” Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
Little Box of Dreams
We are so very busy these days that we don’t seem to have the time to make personal and career goals for ourselves. We have dreams and aspirations, but we don’t take the time to map out a plan to make them happen. We simply accept what life throws at us and settle for the mediocre. But it doesn’t need to be. We CAN change our future and with little effort.
Search Engine Optimization: it’s the little things that count
Building a search engine friendly site can seem like a daunting task, but there are some parts of search engine optimization process that are quite simple and quickly done.
You Need a Little Willingness to Handle Your Anger
Every person who has ever lived has experienced anger. The capacity to become angry is an impressive gift which comes as part of our biological inheritance, but, what we do with our anger makes all the difference.
Internet Nostalgia – Remember “This Dumb Little Ad?”
Watch out – if you do, you’re showing your “Internet Age!” I am, of course, referring to the now infamous “Cookie Cutter” marketing program which was all over the internet when I first began exploring the online business world (circa mid-1999).
Sometimes It’s The Little Things That Count!
Recently, I decided to switch my web hosting company. I had been with my last hosting company for almost two years but I was having continuing problems with their system. So I switched and I am up and running without too much problem.
Just a Little Willingness to Love
What is love? A ticklish sensation around the heart that can’t be scratched? Something I earn when I do things right? Something I give to get something back? My definition is that love is a willingness to choose to see and respond to the best in another person, even when they are not experiencing or expressing it themselves at the moment. This gives you the opportunity to be loving, no matter what the other is doing! It also requires that you decide to give up petty (and not-so-petty) judgments of others and replace that with the willingness to see them in their best light. Quite a tall order!
Little Red Riding Hood
Little Red Riding Hood went walking in the woods alone, and then … she forgot to look under grandmother’s nightie. Are you doing this with your ezine? Ezines are great for promoting your services and products, and they can also generate advertising dollars for you IF you look under grandmother’s nightie.