Google is encouraging users to promote products and services listed on Google Base through its AdWords program.
Yahoo Offering Local Featured Listings
For a $29.95 flat monthly rate, businesses can set up a top-of-page listing in Yahoo Local, but limited availability means an interested business may want to act quickly.
MySpace To Show SimplyHired Listings
Fox Interactive Media has invested $3.5 million in job search site SimplyHired.com and will display its job listings in the MySpace classifieds section.
Wal-Mart Embarrassed By Movie Listings
The world’s biggest retailer issued apologies after discovering several prominent African-American themed films listed as “similar items” for titles like “Planet of the Apes.”
Ask Jeeves Debuts Sponsored Listings
Ask Jeeves announced the launch of their sponsored listing advertising program on Monday. This foray marks a major step for the Oakland based search company that will allow advertisers a new venue ad campaigns on Ask Jeeves.
Enhance Interactive Announces Paid Listings Management API
Enhance Interactive, a subsidiary of Marchex today announced the availability of its new paid listings management application program interface (API), providing its clients and business partners with much easier access to account creation and paid listings management capabilities.
Double listings at Google
Have you ever searched for something on Google and noticed that a website has a double listing – a main listing and a second listing indented – and wondered “Why?” And then wondered, “How?”
The Difference between Paid and Organic Listings
As a business sector, the world of search is changing. Last week I wrote a piece about how Google has less decision making power than users might think as the company finds itself in a business environment that is being molded by factors outside their corporate control. The bottom line in any enterprise, regardless of the social mission associated with that enterprise is survival. In the business world, survival necessitates making money. Saying one needs to make money is a lot easier than actually making that money. Being a leader in any field does not necessarily equate to turning a profit as evidenced by the dead or dying brands Lycos, Alta Vista and Infoseek. Each of these search tools provided their users with good, relevant information but none of them could survive on their own. Each has been gobbled up by a bigger player and eventually killed or put on the “death-watch” list.
How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings
Completely by accident and through no effort of my own, besides the effort to get my site spidered by Yahoo’s Slurp Search Engine Spider and Google’s Googlebot Search Engine spider, I’ve seen an accidental increase in the visitors to my web site.
The Problem with Site MatchTM : Creeping Commercialism Infiltrates Pure Search Listings
For over a year now, Yahoo has spent a lot of money acquiring assets that will allow them to grab market share from Google. They bought Inktomi, which is feeding search results to the Microsoft network, and they bought Alltheweb, and AltaVista, and Overture. Last month they unveiled plans that will integrate these assets. The most controversial of these is Site Match, which involves embedding paid links into the main index. There has been very little comment about Site Match from the noncommercial sector. Almost all of the grassroots discussion revolves around whether the typical ecommerce webmaster can benefit from the Site Match model, or whether he would be better advised to rely on free crawling and indexing. The commentary from the pundits is even more shallow, and discusses whether Yahoo has the right stuff to crush Google. This article, on the other hand, looks at Site Match from the perspective of a nonprofit webmaster.