Seven Things You Can Do To Build an Effective and Responsive Opt-In Mailing List
We're assuming that the primary goal of any Internet marketing effort is to earn money consistently over a long period…
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Tag: list segmentation
Reach or Frequency? … Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800…
Case In Point: Getting 24% ROI On Email Campaigns
So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don't often hear…
Is Your Ezine Going Out To Who You Think It Is?
As a publisher of an ezine for the last three years, I have continually tried to improve its content, format…
Using Email in Your Business
A lot of time when we think about wired businesses, we think about Web sites and all the things you…
