For sites that are trying to move up the ranks in search engines, the time may come where they have to make a choice. Google appears to approach the issue differently than Yahoo! and MSN do, making it difficult, if not impossible, to rank highly in all three.
Linking vs Traffic
Excellent post at WMW by user sugarrae on the what is old and what is new about link building. It’s all about marketing, not just getting links. Via TW
Linking Strategies: A Glimpse from a Search Engine’s View
A comprehensive guide on linking strategies, focusing on search engine perspectives, best practices, and the future of SEO.
More Linking Strategies To Consider
In my previous write-up, I discussed how linking past the homepage is an extremely important aspect of any link campaign. In this portion, I am going to focus on additional strategies and tips, which were provided during the Linking Strategies portion of the Chicago SES conference.
Linking Past The Homepage
The first session I attended today, the third day of the Chicago SES conference, was the Linking Strategies track. This particular session had a number of speakers, many of which you all are familiar with like Greg Boser of WebGuerilla.com, Eric Ward of EricWard.com, and Mike Grehan. SearchEngineWatch’s Chris Sherman moderated.
Linking Strategy In The Post-Jagger Period
“Please take down my link.” I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic.
Cross-Linking and Search Engine Optimization
Web site designers and developers should know how to create search-engine friendly design templates. However, most Web developers seem to think that if they create a text-link site navigation scheme, then a Web site is automatically search-engine friendly.
Deep Linking: How to Build Quality Links to Deeper Content
Sometimes one of the hardest things to do for any website is build links to deep content.
CNET Not Linking To Blogs
Kevin Burton and others notice that CNET doesn’t link to bloggers. Oh, I’ve seen this behavior before.
Linking Strategies: Do’s And Don’ts
In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren’t any good to you if you don’t use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don’t budge the cylinders in the lock.