WebProWorld
LinkedIn is a social network that often gets lost in the shuffle with greater attention being paid to Facebook and Twitter, but LinkedIn is making money focusing on its niche of professional networking.
Marketing Shift, which notes that LinkedIn just came off its most successful quarter yet, takes a look at the network’s "three-pronged" revenue model:
LinkedIn has introduced a new set of tools for HR professionals called LinkedIn Talent Advantage. The release reflects LinkedIn’s mentality that the best job candidates aren’t always actively seeking new jobs, although job posting responses on LinkedIn have doubled over the last six months.
LinkedIn puts its current user base at about 33 million, and as such, it’s easy to believe that the odds of finding professionals with even remotely common names are beyond slim. The site’s trying to keep this from happening, though, with some interesting new search upgrades.
Over the weekend, Twitter suffered from some security problems that fell more on the mischievous than malicious side of things. Now, the sort of social media trouble quotient appears to have risen a bit as fake LinkedIn profiles are trying to send users towards malware.
Back at the end of October, LinkedIn introduced its new applications platform. The LinkedIn Intelligent Applications (InApps) platform allows companies to develop professional applications for the sites members. It features applications from Amazon, Google, Box.net, Huddle, Six Apart, SlideShare, Tripit and WordPress.
Recession-triggered personnel shuffles are causing all sorts of people to turn to LinkedIn. Somewhat ironically, big changes are now taking place inside that company, too, with the current CEO leaving, the old one regaining his title, and a former Yahoo joining the picture.
LinkedIn has opened a new data center in Chicago. A post at the LinkedIn Blog says:LinkedIn has grown by leaps and bounds this past year and currently we are adding professionals to our site at the rate of one user per second. The primary goal for the LinkedIn Operations organization is for our site and partner applications to be available 24/7.
While it certainly is not an exodus there have been some high profile Google executives leaving the Mountain View nest for other opportunities.
LinkedIn has posted a "success story" about a guy that has used the social network to help him make millions of dollars. It’s probably safe to say that LinkedIn isn’t solely responsible for this man’s success, but he had no problem providing a testimonial about how it played a part.
LinkedIn has been making efforts to improve its users’ search experience. Recently, Senior Product Manager Esteban Kozak walked us through a number of new changes they made in this post as well as the following video.
