The concept of linkbaiting has heretofore been an abstract one. Nick Wilson, CEO and senior strategist for social media marketing agency ClickInfluence, is one of the biggest proponents of the strategy while admitting it’s “not an exact science.” But maybe this year it will become more tangible with the advent of Linkbait 3.0, or as Wilson calls it, “widgetbaiting.”
Linkbaiting or Link Baiting?
Rand mentioned that there are multiple types of linkbait, those that are known as controversial and those which are informational or comprehensive. I view them both as being in the same category though…evoking emotions and thus links. 🙂
Win Yourself A Link and a Coconut – Contest Linkbaiting
I just want to take a second and pass along one of the coolest linkbait ideas I’ve seen in a long time.