Tag: limelight

To stand out in a cluttered world, you need to be slightly famous

There are over millions of small businesses today vying for our attention. Yet, the marketplace is more discriminating and skeptical than ever. To get the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to be to be slightly famous.

A press release is an effective way to get your story into the hands of journalists and editors. Through the media, many startups and small businesses are often transformed from little unknown companies to famous brands.