SmartMobs is a blog I really enjoy from time to time. Today they have a post about the an initiative a cell phone chip manufacturer and a professional association are trying to get passed by the FAA.
Achieving Involvement: Wiles and Devices for Lifting Direct Mail Response
One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what we want our direct mail packages to do. We want to hook the recipient to open the package, keep his/her attention, and show that the only means of escape is to place an order.