Tag: legibility

If your customer feels comfortable reading your website, he or she will be much more likely to stick around, and actually make a purchase. Furthermore, that customer will be much more likely to come back and buy from you again.
However, if your site has tiny fonts, blinding colors, or lines and images piled on top of one another, then you may as well simply tell your prospective clients to leave your site. Because that is exactly what they will do.