When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their…
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Tag: legal risk
The Secret To Protecting Your Business Assets
Regardless of the type of business you conduct, there is a significant risk of being sued in our litigious society.
Im Rubber, Youre Glue Corporate Strategy
Trademark infringement lawsuits while worrisome in the short-term, is ultimately much ado about nothing.
How Testimonials Can Kill Your Sales
What I'm about to reveal to you can be shocking. It may even turn your entire marketing education upside down...
How To Move From Unlimited Liability to Limited Liability
For the small business owner or self-employed person, both the Sole Proprietorship and the General Partnership put you in the…
Can Emotional Intelligence Help Your Company with Risk Management?
According to jury behavior studies, yes. Jurors (who are usually also employees) expect emotionally intelligent behavior from companies.
