Tag: lawyers

Marketers vs. Lawyers (Sears)

Every company is interested in online community and Web 2.0 functionality today, and retail giant Sears is no exception. After seeing a post by Bill Green at Make the Logo Bigger about the retailer’s first effort in this area, I can only conclude that Sears outsourced their community development to their corporate legal team. Signing up for the My SHC Community requires agreeing to an ultra-lengthy privacy policy that Green concluded didn’t offer much privacy.

Back To Top