Tag: launches

YellowSpaces Launches Local Search App For iPhone

Local search engine YellowSpaces has introduced a free application for iPhone and iPod Touch users called "iLPS."
iLPS offers maps and driving directions with one tap, helping users get where they need to go. Mobile searchers using iLPS are presented with a map view first, allowing them to decide which business location they want based on how close it is to them.
Once a selection is made, additional business details are offered including the business phone number, address, website along with driving, biking and walking directions.

YouTube Launches New Way for Brands to Engage Audience

YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos.

"The idea is that users no longer just browse on a company’s channel, but they can also actively experience the brand in new and exciting ways, which could lead them to identify more strongly with it," Victoria Katsarou of YouTube Communications tells Murdok.

Google Launches Interaction Reports for Local Business Ads

As you are probably aware, Google offers local business ads, which are essentially AdWords ads associated with specific business locations. They appear on Google Maps, Google, and across Google’s ad network.

Earlier this year, Google announced the addition of four new links for these ads – "Get Directions," "Street View" where available, "Save to My Maps," and "Send." The links were introduced as an effort to help people better locate the business that was being advertised.

Back To Top