Tag: language

Speedy Content Changes in Any Language

In the past, we’ve urged marketers to do it wrong quickly. But how can you make quick content changes when you have to translate into other languages? For global companies, translating their content into other languages can be a time-consuming process that delays the launch of new pages and campaigns. So, exactly how do you speed up your ability to change content when you have to do all that translating at the end?

Throw Out Your “Selling” Language – Unlock Your Natural Voice

I was sitting at my desk last week when my phone rang. I picked it up and said, “This is Ari with Unlock The Game.” The woman on the other end of the phone said, “Hi, my name is Julie Jackson, I’m with XYZ company and we are a…and we offer…”. As she continued to speak, I stopped her in mid-sentence and said, “Hi, Julie.”

Fight 1337 Speak… Please Help Save Our Language

“OMFG! W00+!!! Dat s0000000 Kewl!!!!1! Dat is teh LOL!!!!”

It’s happening. The Internet is invading our lives and our minds and corrupting as it progresses. Shorthand is destroying our youths’ spelling and grammar. In the worst cases these Internet phrases even are spilling over into every day life. I still shudder with horror remembering the day that someone actually said ‘LOL’ to me.

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