Google’s Landing Page Rating Still A Mystery
Earlier this month, Google revealed a planned series of changes to the way that AdWords evaluates landing page quality. In…
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AdWords Landing Page Quality Score
Google assesses Landing Page Quality to determine whether your ads should be shown at a normal bid or a higher…
Landing Page Quick Reference Guide
A landing page is a website page that is created for one purpose - to persuade the site visitor to…
Google Offers Unclear Landing Page Guidelines
Google has announced changes to its method of assessing the quality of landing pages as part of its AdWords service.…
Optimize Landing Pages with Google Website Optimizer
I've long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to…
Landing Page Usability: More Than Just The Curiosity Factor
A landing page is the page that visitors first see after becoming curious enough to click on a link to…
Using Landing Pages to Turn Visitors into Buyers
When a prospective client uses the internet to search for a product, he or she usually types a keyword or…
Looking at Google AdWords Landing Page Algorithms
ClickZ takes a closer look at Google's tougher algorithms for AdWords landing pages. The changes are designed to filter out…
Top 10 Incredibly Stupid Landing Page Blunders Revealed!
Marketers are investing a lot of money in PPC ads, but it appears that too many of them are neglecting…
Landing Pages, Sales & A Life-sized Green Moose
In sales, everyone knows it's a lot easier to call a potential client from a pre-qualified lead, rather than making…
