Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.
Is Facebook Killing Your Employees’ Productivity?
On the heels of a study indicating that social media can significantly impact a brand’s bottom line positively, another one has come out saying that Facebook is costing companies productivity.
To be more specific, the new independent study from Nucleus Research is saying that Facebook costs companies 1.5 percent of total productivity, and that one in every 33 employees has built their entire profile during work time.
Killing Bad Search Results with Reputation Management
A company called Visible Technologies has just released a new online reputation management solution. It’s called TruRepuation, and aims to provide individuals and companies alike an effective way to manage their reputation in search engine results.
iTunes Killing The Album? Or Is It White Noise?
From the Billboard to The Wall Street Journal, the debate rages on. Has iTunes killed the album? Would Kid Rock have sold more or less if he’d gone on iTunes. (LESS) Was Atlantic smart to pull the Estelle single off iTunes just as it was climbing the chart?
A-Listers Killing Twitter With Tweets
Popular people with long lists of followers on Twitter may be partly responsible for the micro-blogging site’s performance woes at times.
Cable’s Dying, The FCC’s Killing It
The cable industry’s in trouble, and the FCC isn’t all that interested in helping it. Six cable networks are suing the Federal agency in an attempt to block "dual must-carry" requirements set to take effect in 2009. The nuances of the issue highlight that cable just isn’t keeping up with the competition in terms of capacity, and it appears the FCC is very content to help telephone and satellite companies steamroll an entire industry.
How The Internet Is Killing News
Journalism—real, in-depth, investigative, hard-hitting journalism—is expensive. The first thing the major news broadcasters did after being deregulated, was drop their documentary units. This type of journalism is also known as "long-form" journalism, and the Internet is helping to kill it.
The Net: Killing Music Labels Since 2007
Radiohead kicked open the door, Trent Reznor is in the foyer admiring the chandelier, and bands like Oasis, Jamiroquai, and The Charlatans are rolling up the street looking for the party.
Facebook Killing Google? Um, No
Some buzz centered on Robert Scoble’s contention that properties like Facebook and human-edited search engine Mahalo add up to a Google-free future misses out on an important factor.
AdSense Has A Yahoo Killing Secret
Google has been quietly inviting some websites to participate in a Display Advertising Network, which will place some very profitable CPM ads from Fortune 1000 companies on a publisher’s site.