WebProWorld
Remember Second Life? While the virtual world disappeared from the media spotlight some time ago, it’s alive and well and continues to attract a new member every second.
A few months back you couldn’t escape media coverage of the brave new virtual world of Second Life. Major brands were building virtual HQ’s, holding virtual meetings and developing virtual marketing campaigns. Coca-Cola, IBM and even the NBA was making its second home there.
Though Firefox usage has reached only 18 percent of the US market (quite the rise, actually), the browser is gaining much more ground in Europe, and the latest version is outpacing Microsoft’s Internet Explorer 7.
There’s a bit of debate lately due to a Microsoft lawyer bashing Google’s book scanning program and their positions on copyright. It’s one of those stories everybody has to comment on, despite merely being a case of one company sniping at another, so naturally I stayed the hell away from it. Still, Lawrence Lessig made an argument that so defines the opposite of compelling that I had to say something:
XHTML, the standard, was first released back in 2000. Roughly five years later we begin to see major websites revised to use this standard.
MarketingVox points to a story from eMarketer which cites data about email marketing and the return on investment associated with it. eMarketer said 63% of the respondants to their survey use email marketing to retain customers and increase loyalty.
