Adding keywords using the META tag
Maximum – 800 characters.
Choose Keywords Wisely
Your keywords need to be chosen strategically – they need to truly reflect what your site is about. They need to be keywords people search for. They need to be used throughout your website strategically and correctly.
Get Your Keywords In The Right Place & Have The Search Engines Love Your Pages!
Do you use a side navigation bar on your website?
Many of us do – it makes for an eye-catching, easy-to-use navigational layout.
Relevant Keywords are Essential to Success
Keywords are single words or phrases that people use when they call on their favorite search engine to find something. When a Web search is performed, several things usually happen. First, listings and descriptions of Web sites appear. Banners may display at the top of the screen, and other banners — called skyscrapers — may appear on the right side of the screen. When a company uses a pay-per-click (PPC) campaign to improve its search engine ranking, it bids on the placement and positioning of their site — typically referred to as a “sponsored site” – in a ranked list. Since this type of advertising is directly tied to the keyword(s) entered for a search, these keywords are critical for success. As a matter of fact, without the proper keywords, your campaign is doomed to failure!
How To Integrate Keywords Into Your Web Site Copy
If you’re reading this and your web site doesn’t contain any body text on the home page, give yourself a good smack and go to your room without supper. When you’re ready to behave and design your site with the search engines in mind, come back out and read this article.
Finding Keywords That Drive Traffic to Your Site
As the Web continues to grow, users are looking online for information, goods and services in greater numbers than ever before. It’s important to optimize your site for search engines as research says anywhere from 50 to 85 percent of users find Web pages through search engines.
Use keywords and meta tags to get the click!
Now everyone knows that you need to choose keywords and meta tags to make your site search-engine-friendly (don’t they?). And pages should be ‘optimised’ BEFORE you submit them to the search engines.