According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once and for all.
Price Of Competitor Keyword Data: One Subpoena
A revived squabble between two recreational flooring companies has resulted in Google being subpoenaed for some of its keyword purchase data. The full implications of the order are not yet known, but third parties are nervous about being pulled in, and others worry about competitive data being de facto purchased through the courts.
Competitor Keyword Suits Not Doing Well
Those bringing lawsuits claiming that bidding on competitor trademark keywords is a form of infringement aren’t doing well in court. Though a few cases have made it past one court or another, those and others are getting caught up in the Second Circuit.
Keyword Report: Indiana Has a Beach?
Searches for beach information have spiked, according to Yahoo, just in time for the start of summer. Searchers are even looking for beaches in Indiana.
Long Tail Keyword Research
Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool.
One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors. It is a long-tail keyword research tool.
Judging Keyword Competition
No I am not talking about the infamous Google Page Rank meter. I am talking about the newer search volume meter shown inside Google’s External Keyword Tool.
SEW Live – Keyword Advice From the Pros
There’s a lot of minutiae in managing a keyword campaign. It doesn’t seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps as you dig down into the keyword mines.
Note: The information presented here pertains to CPC content (contextual) advertising, not CPC search advertising.
Yahoo Keyword Inventory Tool on Life Support
If you’re a fan of the YSM Keyword Selector Tool (aka Overture Inventory Tool), I have good news and bad news for you. Yahoo Search Marketing is no longer supporting the tool, but the company is planning an update to the information.
Here’s part of the email I received from them…
Yahoo Looks Into Keyword Effectiveness
Yahoo Search Marketing has been working with one of its travel advertisers, Pleasant Holidays, on an analysis of multi-channel keyword effectiveness.
Google AdWords Broad Keyword Matching
Google AdWords provides four keyword matching choices, “broad”, “phrase”, “exact” and “negative”.