Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.
Savvy Competitor Analysis and Keyword Research Your Competitors Arent Doing
First, let’s tackle competitive analysis. As an entrepreneur, you’re no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm — both why they like your rivals and why they refuse to work with you.
Google Suggest Changing Up Keyword Referrers
Last night Google announced that they will be going live with Google Suggest across all their datacenters: At a loss for words? We find that by providing suggestions upfront, we can help people search more efficiently and conveniently. Below are some great ways Google Suggest can help simplify your searching.
Court’s Ruling On Trademarked Keyword
It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more savvy about their “expert” witnesses in these cases!).
Small Business Marketing Unleashed: Keyword Balance
"Optimize, optimize, optimize," some SEO experts will say, and that’s fine as far as it goes. But the question of what to optimize for – and how far to take the process – was addressed in a session called "Keywords and Content."
Utah Updates Anti-Competitive Keyword Bid Bill
Google faced a serious crimp in its business if Utah enacted legislation that would ban the search advertising company from allowing competitors to trigger ads with keywords.
Trademark Keyword Issue Far From Settled
We can only expect this issue to be brought before the courts more and more, which might mean it is eventually decided by much higher courts: Does targeting your competitor’s trademark keyword in search ads constitute "use in commerce," and thus a trademark violation.
SEO Step One Of Ten: Keyword Research
Back in October 2004 I launched a series of articles outlining the ten crucial steps to a well optimized website. The steps were:
1-800 Contacts In Keyword Legal Battle Again
1-800-Contacts is suing again. They filed suit against LensWorld.com this past Tuesday, Jan. 8th. Competitor LensWorld.com bid on the keyword “1800Contacts” so when someone types it into the search engine, a LensWorld ad would show. Nothing new here (this is a routine practice in many industries, with both sides participating).
Archive-It Collects Keyword Search
The goals of the Archive-It project, courtesy of the Internet Archive, will be assisted with the addition of keyword search.