Tag: keyword

Google Search Results Promoting Froogle Receiving First Keyword Ad Position

An anonymous Murdok reader pointed out an interesting issue going on with Google’s search results. A search of the keywords “Fathers Day Gifts” finds that Google is giving a link for Froogle the first AdWords position (highlighted by a blue rectangle) in the SERP over a company that bid for the very same ranking.

Keyword Research 101

As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!

Keyword Selection Strategy

Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.

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