PR Week published a Q&A interview last Thursday with Adam Brown, director of eKetchum, as a sort of analysis of the brouhaha that blew up following Ketchum’s announcement in June of their launch of a new media practice, Ketchum Personalized Media, and the derision with which the news was greeted by the online PR community.
Ketchum’s iffy ideas
PR heavyweight Ketchum has come under considerable fire for the launch of its new-media practice, notably because the company doesn’t appear to have any bloggers on its team who can bring any kind of experience to the table.
Can Ketchum Walk the New Media Talk?
I was reading the press release issued yesterday by Ketchum Public Relations announcing their new service offering called Ketchum Personalized Media: “a global service that advises organizations to know how, why and when to integrate the growing roster of online and wireless media – from blogs and podcasts to mobile marketing – into their overall communications strategy,” according to the announcement.
Why Isn’t Ketchum Blogging?
So, did I miss anything while I was in New York? Wow. Jay Rosen sets off a flurry of posts that prove out Blog Power.