One of the great things about the internet generally and some of the cool tools you have at your disposal is that everything is instant and very transparent.
The inter-connected world can know the minutest detail about your life, sometimes whether you want it to or not.
And sometimes the instant-ness of it all can result in huge and very public embarrassment.
Take this scenario:
Google Responds To AdWords Scam Kerfuffle
The practice of establishing AdWords accounts for the purpose of passing clicks through a third-party malware distributor has drawn a blame-the-user response from Google.
Edelman and Microsoft Laptop Kerfuffle in PR Week
PR Week UK has a full-page feature on page 18 of this week’s edition (Jan 12 cover date) about the Edelman/Microsoft Vista blogger relations kerfuffle entitled “Are freebies a blogosphere taboo?”
Chevy Tahoe Kerfuffle: Does Chevy get the Last Word?
A ton of commentary has been levelled at GM’s Chevy Tahoe team over its Apprentice-linked effort to let customers assemble their own TV commercials.