A $23 million all-cash deal added the folks at JupiterResearch to Forrester’s stable of analysts.
JupiterResearch Forms Email Coalition
JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC).
The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators.
"There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders cross industry benchmarks useless," said Vice President and Research Director David Daniels.
JupiterResearch On Health Search Engines
JupiterResearch has released a report on health search engines. Now, I know what you’re thinking, but these figures actually seem fairly reasonable. The company asserts that many people “use search engines to find health-related information,” but only a fraction of them “find the information they are looking for.”
Is JupiterResearch For Sale?
Jupiter Research is up for auction according to SVG today – Forrester has refused to say if they’re bidding but clearly wants the world to know that they are indeed moving to pick up rival analytics firm JupiterResearch.
JupiterResearch’s Search Engine Marketing Agency Constellation
We participated in Jupiter’s survey and were one of the top 14 firms included in the data. Some nice information, but one thing bugs me.