Personalization can be nice; looked at one way, it’s what leads the bartender at a favorite pub to get your Guinness the moment you arrive. It can be kind of a drag, too, though – do you want your friendly neighborhood pharmacist to remember your every problem? – and so personalization was weighed against privacy in an SES Chicago session called "Battle of the Browsers."
Are Websites Judged in the Blink of an Eye?
People can get a strong impression of your website within one twentieth of a second, according to a new study. But it may not be a lasting impression.