Jordan Rohan, the perennial keynote at MediaPost’s Search Insider Summit in Park City, Utah, is back with a slew of insights, this time with a year-end review, an outlook for 2008, and some awards.
Note: These comments are Rohan’s, not my analysis. Reporting now, insights later.
Key developments for 2007:
Up Against the Jordan Bulls of Search
I don’t think there’s anything inherently virtuous in rooting for the underdog (unless that underdog is journeyman Paul Shirley) but I loathed the Jordan-era Chicago Bulls.