Microsoft has acquired comparison shopping engine Jellyfish, and it actually looks like a cool company!
Microsoft Reels In Jellyfish
Microsoft has acquired Jellyfish.com, a shopping search engine that shares its revenue from referred purchases with its users.
Shopping With Jellyfish
How’s this for a place to shop – a site “where stores compete to lower your price.” That’s the concept behind Jellyfish, a “new kind of search engine” that shares ad revenue with buyers. Right now, it’s only in beta form, but the site already offers “1000’s of stores.”