WebProWorld
The search engine formerly known as Ask Jeeves, which has more recently gone by Ask.com has decided to bring the beloved butler back, at least in the UK (though his look is slightly updated). The company says that it knows from research that customers "love Jeeves and strongly associate him with providing answers. "
If you ask Jeeeves why he’s back, he’ll tell you:
Here’s the thing about boldness: you’d better have the chops to back it up. While Ask.com’s anti-Google guerrilla marketing campaign in London’s Underground was outed in record time, indexing of its own campaign site was even close to a record.
Background
Ads appearing in the Tube encouraged bystanders to fight Google’s "information monopoly."
At Powerset, they call it ‘natural language search’. We call it a $12 million homage to the days of the butler at Ask Jeeves, when that search engine proved more useful for entertainment value than actual quality search results.
I’d never heard of Watson, but the search tool is using Ask’s retirement of Jeeves in a clever viral marketing effort.
With the farewell to Jeeves festivities taking place today at Search Engine Strategies, Ask.com has gone live today with its new name and look.
Ask.com has cleaned up its homepage by removing the long-time iconic butler figure and adding search tools in an Ajax navigation box to the site.
Are you a fan of easter eggs? Not the chocolate kind, but the kind hidden away in web sites or software.
The oft-rumored removal of the iconic butler Jeeves from the Ask.com search engine has arrived, with the well-dressed embodiment of discreet and exemplary service contemplating his post-search engine life.
The Oakland-based search engine has been working on its Continental flair, by adding a research center in Italy to complement the debut of two new search sites in Europe.
A new search engine from Ask Jeeves lets users delve into the world of image search, via a new dedicated picture search technology from the company.
