People forgive advertising if an ad addresses their needs directly and keeps what they enjoy free of charge. They’re even willing to sacrifice a little benign personal information, if information is the currency granting them access to reward. It’s very simple conditioning—action yields reward—and that simple conditioning is the primary reason Facebook will succeed eventually.
Blogger Hits Jackpot with Sweet Deal from Bankrate
Reports have surfaced that Bankaholic.com, a WordPress blog run by Johns Wu (alone) is selling for $15 million to BankRate. That’s quite a deal for Wu, I’d say. According to paidContent.org, Wu gets $12.4 million up front, with another $2.5 million possible earnout over the next 12 months.