Social Media’s rise in popularity has created some very real problems for the Internet and its users. Social networks like Facebook and Twitter have seemingly opened the floodgates to security troubles, and over the past few weeks, this has been accentuated by a number of issues and studies.
Study Looks at Email Deliverability Issues
eMarketer points to a recent study from return path, which shows that email marketers may be having more trouble getting their emails delivered than they realize. According to the firm, over 20% of mailings in the US and Canada are not reaching their intended inboxes.
We’re talking about permission-based email marketing here. Return Path says:
Google Addresses Sitemaps Issues for News Publishers
Google has acknowledged some issues that Google News publishers have encountered with Webmaster Tools. The company posted to the Google News blog to let publishers know what the issues were and that they are working on fixing them.
Facebook Gets Double Dose of Legal Issues
Facebook is currently involved in a couple of separate lawsuits. One of them involves click fraud and the other involves data portability.
The Click Fraud Suit
Google and Bing Tips for Site Architecture Issues
Google and Bing have both talked about site architecture issues lately on their blogs. Site architecture is an important part of search engine optimization, and crucial to ranking.
"You can have great content and a plethora of high quality inbound links from authority sites, but if your site’s structure is flawed or broken, then it will still not achieve the optimal page rank you desire from search engines," says Rick DeJarnette of Bing Webmaster Center.
Internet Marketing Trying To Police Itself On Privacy Issues
An important element (read: selling point) of Internet marketing is the ability to know more about consumers and their behaviors. Everything can be tracked on the Internet, for the most part, and there is obvious value to marketers and their efforts. The flip side of this ability to track people is the privacy issue and lately the US government has been raising it’s regulatory eyebrows at the online world.
Eric Schmidt Discusses Numerous Hot Issues
The other day, Google CEO Eric Schmidt gave quite an inspirational speech at the University of Pennsylvania, in which he shared his interpretation of the meaning of life. He talked about technology and the importance of the organization of the world’s information – Google’s ultimate goal.
FTC Issues Restraining Order Against Yahoo, MSN
On behalf of the Federal Trade Commission, a federal court issued a restraining order against Yahoo, MSN, AllTheWeb, and Altavista to prevent the search engines from allowing mortgage finance scammers to use a government URL in sponsored search results, thus representing themselves as the operator of the site.
Google Getting Hung Up In Privacy Issues
Google has a significant presence in Europe with large offices in Dublin, Zurich, and London, and smaller centers in Denmark, Russia, and Poland. The giant search company has been well received up to this point, but is now being forced to fight privacy laws.
Where The Candidates Stand On Web Issues
Surprisingly, the differences between John McCain and Barack Obama on issues affecting the Internet are few, but those few are fairly big rifts. The biggest single issue where the candidates differ is Network Neutrality.