WebProWorld
Your book expresses your useful information, your creativity, your genius. It’s your dream come true. Or is it? You have already tried a few venues–maybe a tradeshow, book signings, press releases, book reviews, distributors, wholesalers, speaking and book tours.
Now, there is a new way to market those unsold books. Use the Internet. And you don’t even need your own Web site or spend money.
If you have a product or services for sale, you’ve probably tried all the traditional forms of marketing — brochures, flyers, business cards, ads, public speaking appearances — and you’ve probably had less than stunning results.
Wow, I just realized I’ve been on the Internet for a year now! My how cyber-time flies.
1) The Internet Is the Perfect Place For the Distribution of Information
Although the Web is a fast changing medium, there is one thing that will never be shaken: the Internet has an everlasting need for information. Millions of surfers go to search engines each day, looking for information on every conceivable topic. The information never goes out of fashion.
Information products will ALWAYS sell on the Internet! Now is the time for YOU to take advantage of this.
An essential part of running a successful Internet business is quality software. Software will play a major role in your success. You must be willing to invest in the software you’ll need to assist you in running your business.
Email Program
The first and most important software you’ll need is a quality email program. Although most Internet Service Providers include email accounts for their customers, these accounts aren’t adequate for an Internet business — especially if you get a large amount of email. Not only do the email addresses contain your ISP’s name, but they are also very limited on features and options.
Simply put, permission email marketing is THE true profit producer fueling the success of the Internet age.
No other Internet marketing strategy produces as high of a return on investment as permission email marketing. NOR does any other strategy truly achieve it’s peak effectiveness until it is tied in with permission email marketing.
Honestly, take a look around you. Every major Internet company and every major Internet marketer runs one or more opt-in lists. They may call them ezines, newsletters, product update notification emails, auto responder courses, or whatever.
Businesses are now racing to shift gears from their “mass marketing” strategies of days gone by, to today’s more competitive strategy of “one-to-one marketing”, also known in the business world as customer relationship management.
So what does this have to do with the Internet? Or maybe you are thinking, “How does this apply to me. I don’t even see or talk to my customers, it’s all automated.”
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.
If you’re just starting out on the Internet, learning how to market your web site and products is an essential part of your success. However, this is an area in which many new Internet entrepreneurs struggle.
After receiving the same questions numerous times, I have devised a list of the most frequently asked Internet marketing questions.
Question: “Is it true that people are making millions on internet?”
One of the most frustrating events you can experience as a webmaster or writer is finding your work has been copied without your permission. I’m sure that just about every writer and every webmaster has been horrified to find his own work somewhere else under a different person’s name. The thankfully few times it has happened to me I felt a mixture of blind fury and complete hate.
Sometimes thieves don’t stop there. They don’t steal a web page or two and claim it as their own (this is merely a copyright violation and a completely unethical thing to do). No, what they do is steal a web page and claim it is YOURS, but with modifications. In other words, they create a web page which is exactly like yours, with some changes to do something undesirable.
