High search engine rankings are important to most bloggers and website owners. To achieve those page one search placements, a combination of interesting and informative content along with many links to your blog are needed.
External and Internal Communications
Regardless of the other communication disciplines I have practiced-media relations, financial communications, corporate PR, the list goes on-I have always maintained employee communications as part of my portfolio.
Internal Blogs Not Always Blogs as We Know Them
My point exactly: BusinessWeek writes that corporate blogging is an internal rather than external communications channel. And not only that — the “bloggers” don’t even know they’re blogging.
Internal Open Source Marketing
Open source marketing is a great notion, but it’s slow to catch on.
Blog Links: Internal Page Link Benefits
High search engine rankings are important to most bloggers and website owners. To achieve those page one search placements, a combination of interesting and informative content along with many links to your blog are needed.
Now 3,600 Internal Blogs at IBM
Fredrik Wacka posted a great snapshot report on internal blogging at IBM: Through the central blog dashboard at the intranet W3, IBMers now can find more than 3,600 blogs written by their co-workers. As of June 13 there were 3,612 internal blogs with 30,429 posts.
Internal Communication — The Real Challenge Of Employee Blogging
The more I think of it, the more obvious it becomes. The only long-term tool a company can use to “control” blogging employees is internal communication; the things we do to support a corporate culture where all employees understand what the company is doing, where it’s going and why.
Outgoing Links Reveal Internal Blog
One of the major sports brands will use blogs as a part of their event strategy for World Cup 2006 .
IBM Has 2,800 Internal Blogs
Like many companies, especially in the tech industry, IBM is no stranger to public blogs with more than 20 employees listed at the developer blogs’ portal.
Internal Blogs And Wikis At The BBC
BBC is not only trying blogs and podcasting as tools in their core business – publishing – they’re also way ahead of most companies when it comes to internal uses of social media.