Many website owners don’t spend much time thinking about where their visitors enter their site. They usually want to see their traffic arrive through the website’s home page.
The Architect and the Interior Designer: New Strategies for Internet Development
Over the past three years, dramatic changes occurred in web site development. Early web site “design” focused on the “look” of the site and resulted in a “nice looking” but minimally effective business tool. The focus of the early web sites was primarily on marketing and advertising and containing little integration with business operations. Many web sites are still developed using these less effective methods.