E-readers such as Amazon’s Kindle have sparked interest among consumers but have not yet reached mainstream adoption, according to a new report from the NPD Group.
Some 37 percent of consumers expressed interest in purchasing an e-reader, but more than 40 percent said they were "somewhat uninterested" or "not interested at all." When asked why, nearly 70 percent said it’s because they prefer the feel of an actual book.
Ads Generating Interest, But Not Influence
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Could Celebrities Drum Up Mass iGoogle Interest?
Google has introduced the iGoogle showcase, which is a gallery of celebrity iGoogle pages for you to peruse, and if you like one well enough, emulate theirs for your own. I suspect this is a way to generate more interest in the use of iGoogle (it certainly worked for Twitter).
Google’s Interest Based Ads Go to Feeds
In early April, Google clarified some misconceptions about AdSense after they changed AdSense URLs to DoubleClick URLs. In an extension of that clarification, Google has posted to the AdSense for Feeds Blog regarding AdSense for feeds tags.
Google Begins Interest Based Ad Program
Today [Google is] launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest…so if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store’s upcoming sale.
Newspapers Take Interest In Social Networking
Yes, the headline isn’t really breaking news to many of us. However, I received an interesting report this week that ties numbers to the tumultuous newspaper industry and its struggle to remain relevant, today and tomorrow. I wanted to share the numbers with you…
Hitwise Examines UK Election Interest
If the importance of this presidential election has you feeling anxious, fresh stats from Hitwise may not help much. Essentially, they act as a reminder that the world’s watching, and UK residents in particular seem to be interested in a couple of political figures.There’s been a high volume of searches for Barack Obama since (at least) late last year. Only on a few occasions have searches for the UK’s own prime minister, Gordon Brown, become more common. Meanwhile, interest in Joe Biden has remained quite low even after his nomination.
Google CEO Denies Interest In Government Job
Google CEO Eric Schmidt has been on the campaign trail stumping for Barack Obama, virtually formalizing his “informal campaign advisor” role, a suddenly very public endorsement that fueled speculation about a possible cabinet position, specifically Obama’s proposed tech czar.
Interest In Bailout Bill Shuts Down House Web Site
The U.S. House of Representatives Web site was shut down yesterday along with a number of related sites including the Web sites of House Speaker Nancy Pelosi of California and House Financial Services Committee Chairman Barney Frank of Massachusetts as millions of people went online searching for news about the $700 billion bailout of the financial industry.
Cuil Interest Shows Hunger For Search Competitor
Cuil, the search engine launched at the beginning of the week with brassy fanfare and progressive decrescendo on Monday, still looks about the same on Friday. It’s faster, at least, without 50 million—seriously—queries hitting its categorized servers. The images are still a bit out of whack, the categories still odd, the results certainly alternative.