Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up to a helpful overview of how to use search to brand. Please brace yourself, however, this discussion went to many edges of the marketing universe so this post will have gems from many disciplines.
Basecamp Integrates with Harvest
In a world of more focused or niche based web services such as Harvest, integrations are going to continue to be key (as I’ve noted in the past).
StatCounter Integrates with Google Maps
Something I do everyday is log-in to StatCounter to see how some of my sites are doing, today I received the following message:
Yahoo Integrates Blogs Into News Search
By making posts from blogs available along with results from news sites, Yahoo hopes to capitalize on the firsthand accounts of major news stories as seen by everyday people.
Six Apart Integrates Its Weblogging Tools into Adobe GoLive CS2
Professional website designers can now easily bring the weblogging capabilities demanded by their customers to their website designs as a result of joint development efforts between Six Apart and Adobe.
Hot Banana Integrates WebTrends with CMS
Hot Banana Software announced the integration of WebTrends Web analytics solutions with Hot Banana’s Web CMS.
Meta-Search Engine Integrates PPC and Local Search
Rather than build an index of the entire Internet from the ground up, meta-search sites like WiderSearch.com create an umbrella of results from a number of different search engines.
Cricket Integrates AOL Instant Messenger
Staying in touch with friends and family just got even easier for Leap’s Cricket customers.
Peregrine Systems Integrates Patch Management Program
An effective patch management program is a company’s first line of defense against crippling software vulnerabilities and vicious network attacks.
TransitionalMedia Integrates Metamend Search Engine Optimization
Metamend and TransitionalMedia have joined in a private label agreement to provide Metamend’s SEO techniques to TransitionalMedia’s client base. Metamend’s technology analyzes a web site’s content, and then submits these sites to a number of search engines.