Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.
Insiders Say Market Is Bullish, Not Bubbly
Maybe it’s not best to ask online players if online properties are overvalued. But the general consensus, save for an occasional cautious voice, seems to be that the market is bullish, not bubbled. Rational, on the other hand, is an entirely different matter.
Google Insiders Deflate The Stock
The days of $475 per share may be gone forever for Google’s stock price, as three issuances of shares and plenty of insider selling appear to have helped bring the price down from the stratosphere.
One Click from Departure: An insiders guide to retaining your website visitors
Call me a cynic, but I’m astounded at the number of firm’s that after having invested a significant amount of time and money to develop a successful web site are then willing to forfeit the very element that brought them their success in the first place, if you had guessed I’m talking about their traffic – you’re right. With the explosive expansion of the web, and an ever growing proliferation of web sites, the ability of sites to a) Attract Visitors and b) Retain Visitors is of greater significance now than ever before. Web Traffic has become a commodity, bought, sold, traded and brokered for “pennies per click” by firms looking to promote their client’s goods, services or causes to the very same demographic profiles that make your web site successful in its own right.