Part 2 of the insightful interview that we mentioned last week with Yahoo Engineering Manager Tim Converse has been published in the Yahoo blog.
The Web: Inside the Bubble Was a Revolution
It is said that we overestimate the short-term impacts of a revolution and underestimate the longer-term ones. I have known people who overestimated and others who underestimated the short-term impacts of the Web. I have met some who believed that after the dot com bust, the Web wasn’t that important anymore. They couldn’t be more wrong.
Inside the Mind of the Searcher Part II: Search Behavior Explored
I’ve have to say I’ve been amazed by the response we’ve had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They’ve been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.
Inside the Searcher’s Mind: It’s a Jungle in Here!
In search marketing, there are many more questions than answers, particularly when it comes to how people search. We know how we search and we assume everybody searches in a similar way. Also, because searching has become such an intuitive function, we tend not to really give the actual search process much thought. If many of us actually looked at what we did in a search process, we’d probably surprise ourselves.
Market From The Inside Out
“Do not follow where the path may lead. Go instead where there is no path and leave a trail.” – Robert Frost
Inside the Mind of the News Reporter
The first rule of PR Rainmaking is to approach reporters as customers.
Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.
For this journey, there may be no better guidebook than James B. Stewart’s “Follow the Story.”
The Inside Scoop on Mutual Fund Rip Offs
The bear market that showed up at the end of 2000 has every brokerage house-as well as the entire mutual fund industry-scrambling to find creative ways to boost both their image and bottom line. Unfortunately, this is often at the investors’ expense.
No Cost Traffic–The Inside Scoop on Start Page Rotators
Everyone wants website traffic. Traffic is the key to getting sales and profits.
So, with the regularity of “Old Faithful,” new ideas on getting traffic for little or no money sprout up every few months. A couple years ago someone came up with the idea of “Start Page Rotators.”
Inside Help in Collecting Past Due Accounts
A frequent problem in commercial collections, especially when up against a large corporation, is the inability to reach the top decision maker. The president of the company successfully insulates himself against such bothersome issues as past due invoices through a layer of Vice Presidents, department heads, secretaries and the like.
How To Clean Your Computer Inside and Outside
Clean The Outside Of Your Computer: