In a presentation at the Internet Retailer Conference and Exhibition in San Jose, Gary Briggs, chief marketing officer at eBay said online retailers should think more outside the box.
“eBay Says Online Retailers Need To Innovate”
WebProWorld
In a presentation at the Internet Retailer Conference and Exhibition in San Jose, Gary Briggs, chief marketing officer at eBay said online retailers should think more outside the box.
“eBay Says Online Retailers Need To Innovate”
Don Dodge wrote a couple of great articles recently titled “Why Startups Innovate While Big Companies Incrementally Improve” and “What do the PC, Mac and Xbox All Have In Common”.
Why is it hard to innovate? What are the obstacles for innovation? Why is innovation success rate is so little? This paper is aimed at discussing these questions on an academic level.
After being blind-sided by the Google Florida update, many webmasters and SEO’s were reeling from the results. The message is clear: you can’t rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.