Going online for health information is popular. Seventy-eight percent of Americans look to the Internet to find health information, according to a Burst Media study.
Product Information? Search Comes First
Visitors to one’s online retail website have a great likelihood of starting from a page of search results, as shown by last holiday season’s activity.
Straw Man Marketing and Information Pollution
One of the easiest ways to get your message across is to be different and denounce a currently popular meme. Dan Thies recently referenced a person who is launching their marketing brand by calling the long tail crap. Even if they know what they are talking about with some forms of marketing it undermines their credibility to talk about search marketing with no appreciation for the tail.
Users Rely On Search For Health Information
About 65 percent of online health consumers say they click on results because of its relevance to a particular query while 16 percent choose a result based on the trustworthiness of it source according to a new JupiterResearch report, "US Online Health Consumer Survey, 2007: Understanding Search Behavior."
Online Product Information Important To Shoppers
Being able to research products online is important to retail shoppers. Ninety-one percent of online shoppers said it was "important" or "very important" for retailers to offer in- depth product information online according to WebCollage’s 2007 "Survey of Online Consumer Product Research Habits."
Google Seeks “Total Information”
Google’s a perfectly good search engine, but how well would it function as some sort of omniscient life coach? I don’t know – and I’m not sure I want to find out – but we may see it assume that role; Google CEO Eric Schmidt recently said his company might be able to give extremely personalized tips and answers within the next five or so years.
Teens Are Careful With Their Online Information
Most teens are not as careless as is generally perceived when it comes to managing their personal online information according to a new report from the Pew Internet and American Life Project.
Web 2.0 Information Security Booming
Information Security is booming, it is a large business, with software and technology that can be bought off the shelf and slapped onto a network. Policies, procedures, documented steps for everyone from service desk through to management responses to incidents are fairly well established. We have ISO standards from ISO 17799 and 24001; we have rules like HIPAA, SOX, and GLB.
Ask.com And The Information Revolution
The start of a humorous advertising campaign in England by Ask.com has drawn some lively criticism on the main website for the promotion. We tossed some questions at Greg Ott, Ask’s VP of Marketing, to try and get a better measure of the campaign’s impact.
Government Information Still Not Free
The Freedom of Information Act imposed requirements on federal agencies to make more information publicly available, without requiring people to jump through hoops via FOIA requests to get it.