UIE: Adaptive Path’s methodology for creating information architectures has gained a lot of attention lately. How do you go about creating an IA for large sites?
Is Your Ezine A Wealth of Information or A Sales Trap?
Ask successful ezine publishers what draws subscribers to their ezines, and you’ll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn their attention toward making money instead of building relationships. If you follow suit, that practice will surely be the death of your ezine, my friend.
“What? Ezines are supposed to be this wonderful marketing tool. They are supposed to help me get more sales. What do you mean that selling will be the death of my ezine?”
The Information Age and Making Money!
The Internet is the most powerful and most incredible marketing device ever invented plus it’s the most cost effective!
10 Reasons Why You Should Sell Information over the Internet
1) The Internet Is the Perfect Place For the Distribution of Information
Although the Web is a fast changing medium, there is one thing that will never be shaken: the Internet has an everlasting need for information. Millions of surfers go to search engines each day, looking for information on every conceivable topic. The information never goes out of fashion.
Information products will ALWAYS sell on the Internet! Now is the time for YOU to take advantage of this.
Personalization and Information Design
Personalization. It’s everywhere. It’s the big thing. Everyone wants to implement it–and you can’t blame business stakeholders for this viewpoint. Personalization can be a powerful ally in gaining competitive advantage.
What Sells on the Web? Information Products
Statistics show that most people come online seeking free information. However, if in their search, they come upon an interesting for sale information product, they will make a purchase. There are several reasons for this:
How To Write Original Information!
Nowadays, it’s hard to come up with original topics to write about. There are millions of articles, e-zines and web sites packed with information. One of the easiest ways to come up with new subjects to write about is to bundle different topics together.
My Favorite Security ‘Tewlz’ and Information Sites
Almost anything you need to know about security can be found on the Internet. There are sites of every size, shape, and color – many with loads of useful information, others that are not nearly as useful. Many of these sites are very commercial while others are completely open.
Is Your Online Business Marketing Team Making Best Use of Its Consumer Information?
As of this month, I’ve spent almost four years online. In that time I’ve filled out hundreds of online forms at various business and consumer websites. Sometimes it was to register for access to the site, or to make a purchase, or just to get some really cool “free stuff.”
Information Wants to Be Free
From the Web2001 Internet and Mobile conference and exposition at the Moscone convention center in San Francisco August 4-8, comes an interesting set of keynote speakers offered to attendees. Rather than major computer or software company CEO’s, we have commentators on our culture speaking to a conference full of web developers and corporate strategists charged with developing web initiatives.