In Bloggers We Trust
During the past week several companies and press have trusted me with information they would rather not let out into…
Part of the
network
network
Tag: influencer marketing
64% of Marketers are Interested in Advertising on Blogs
Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough…
A Character Blog Comes a Little Closer
The fact that I don't object to the concept of a character blog doesn't mean I've seen one yet that…
Microsoft Using Bloggers To Build Longhorn Buzz
I've been asked to restart "Team 99." What was that? Well, Longhorn got its name from the bar that's between…
Blogs’ Impact on Analyst Relations
The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs…
Flogging flogs
I've been rolling my eyes at the uproar over fake blogs (or "character blogs," as some are calling them). Now…
Measuring Blog Importance & Influence
Sigh, each new PR opportunity always seems to bring us back to one of our biggest problems-measurement.
Word of Mouth Marketing Relies on Reputation Not Branding
Todd over at the A Penny For Blog, shares some great insights on word of mouth marketing (WOM). Check it…
Dear Oprah, Invite Bloggers on Your Program
Many people say that you're not really an influencer until you've been on the Oprah Winfrey show.
Blogs Force PR Pros to Put Their Journalist Hats On
There's a fascinating article on PR and blogging in today's Globe and Mail. In the piece, Richard Edelman comments extensively…
