Among gamers, 41 percent report that they rely on word of mouth to get information on video games, according to a new report from the NPD Group.
While this varies from one platform to another, all current platforms, including portables, rely on word of mouth above all other information sources. Followed by hands on play at friends or relatives friends homes at 31 percent. Magazines and online ads, along with incentives/coupons and social networking sites have the least influence on gamers at five percent.
Do Meta Geo Tags Influence Google?
Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel. The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google.
Ads Generating Interest, But Not Influence
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Internet Has Almost Double The Influence Of TV
In the UK, Germany, and France the Internet has about double the influence of television when it comes to consumer decision making according to the Digital Influence Index, a study done by Fleishman-Hillard and Harris Interactive.The study found that consumers use the Internet in a number of ways to make decisions. Consumers are more likely to seek opinions of others by visiting social media and product rating sites when making choices that have a major personal impact.
The Internet’s Influence For Home Buyers
Just what we want to hear – bad news about the housing market, but this time online. Turns out online searches didn’t have as significant impact on homebuying or renting decisions as we may have hoped. That doesn’t necessarily mean real estate sites should pull back their budgets though.
Chasing Social Media Influence
The concept of opinion leadership – that 90 percent of the world is influenced by the other 10 percent – came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn’t that interesting – within their social networks. The more things change the more they stay the same.
How Blogs Influence The Media
Blogs have an impact not only on the speed and availability of the news, but also shape the tone and editorial direction of reporting a survey of U.S. journalists by Brodeur finds.
Blogs are a regular source for journalists with more than three quarters viewing blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue. Almost 70 percent of all reporters check a blog list on a regular basis. Twenty percent said they spend more than an hour per day reading blogs. Fifty-seven percent said they read blogs two to three times a week.
Google Notebook Could Influence Rankings
Google has filed 3 new patents for its Google Notebook service which suggest plans to use Notebook listings as an additional factor in calculating Google’s search engine rankings.
Bill Slawski reported on the new Google Notebook patents; highlighting the points in the 3rd patent (Presenting Search Result Information) that refer to potential ties between Google Notebook content and Google’s ranking algorithm.
The Influence of a Social Media Internet
If you believe that social media begins and ends with sites like LinkedIn, Facebook, Digg, Reddit and Sphinn, that rock you’re living underneath must be cozy. If you assume social web sites are all about eye candy and juicy talk, you may be right.
BuzzLogic Ready To Mint Influence Currency
The modern Net-savvy marketing consultant advises businesses of all sizes to track what blogs have to say about a brand. BuzzLogic CTO Todd Parsons suggests his firm as a way to seine the blogosphere for those nuggets of gold.